La percepción de la Responsabilidad Social Corporativa en la Banca Privada de la ciudad de Loja, año 2017.

Abstract

Study and analysis of the perception of the practices of Corporate Social Responsibility (CSR) implemented by the financial institutions city of Loja, province of Loja, Ecuador, is presented. Based on a process of collecting primary information from the banks belonging to the particular area of the city of Loja, the data corresponding to the strategies of application of CRS applied by them were compiled. From this, a process of user survey was proposed, in order to measure their perception regarding the practices of the banks under study. Among several relevant results, it was determined that 60% of the institutions, belonging to the private bank of the city of Loja, carry out and disseminate CSR practices; Furthermore, 43.3% of the clients of banks that develop CSR practices in the city of Loja do not know the meaning of this term, however, in different proportions, according to each bank, they know the activities developed by them to comply with CSR.