Las narrativas digitales en la difusión de información sobre una pandemia: Caso Ecuador canal privado Teleamazonas, canal en línea El Comercio TV

Abstract

Abstract: Digital narratives represent the new ways of telling or narrating stories, this has changed the way in which information is disseminated in the media, in this case we analyze the treatment of information about a pandemic in Ecuadorian society. The objective of this work is to compare the informative content that was disseminated by Ecuadorian television through the use of digital tools from the COVID-19 pandemic. The methodology applied was exploratory and descriptive, with a quantitative and qualitative approach, using the content analysis card as tools. As a result it was determined that between 22% and 21% of the news were topics related to contagion and prevention measures, it was also determined that the origin and source of information came from the Government and the Ministries, from this it is concluded that digital narratives in today's world play a key role so it is important to help new communicators to develop and explore this world of digital technological advancement.