Análisis del framing en el discurso de posesión de Guillermo Lasso

Abstract

Abstract: Discourse analysis is relevant to understand what issues the figure is exposing and how it does is. This in the field of politics is present in any electoral process or in the search of gaining greater acceptance of the population; reasons why, the present work analyzes the inauguration speech of President Guillermo Lasso based on Entman's framing theory. Dividing the speech into 2 types, substantive and procedural. For this, we use the quantitative method which helps to codify the sentences applying the policy agendas project, which allows to know what the president is addressing, and then analyzing the results in various graphs where the framings: definitions of problems, identification of causes, moral evaluation, solutions and cultural resonance are presented. The final results show how President Guillermo Lasso's speech is full of emotions, along with this, exhibit the problems of the country like the mismanagement of previous governments, gender violence and the pandemic.