Análisis del uso de los canales de comunicación interna de la Universidad Central del Ecuador en el contexto de la COVID-19

Abstract

Abstract: COVID-19 is a disease that in a few months generated a global pandemic, forcing us like society to resort to confinement to reduce new cases. In this context, universities could not stop, consequently, they implemented online education and needed correct internal communication to make it possible. The situation became complex because the Central University of Ecuador (UCE) is an institution of 400 years old and currently has around 71 careers with 36,377 students. This research focused on the analysis of the use of internal communication channels of UCE in the actual pandemic. I developed a descriptive study with a mixed design. It has qualitative and quantitative components. Qualitative consists of bibliography and documentary review of technological tools used in UCE to internal communication. The quantitative consists of a survey for students, teachers, and administrative staff to inquire about their perceptions on this topic. Among the most relevant findings, 70% of students said that the communication channels are adequate for this reality. Eighty-four percent of teachers and administrative staff mentioned that technological platforms are good. Finally, with the results, I propose an action plan to get better internal communication in UCE with its channels.