Diseño de un modelo de negocio bajo la metodología canvas para la innovación de la cartera de productos en la empresa "Quesería Jiménez" en el Cantón la Joya de los Sachas, periodo 2021

Abstract

Abstract: "Quesería Jiménez" emerged in the canton of La Joya de los Sachas, province of Orellana, Ecuador in 2008. Currently, this dairy industry has been in the market for around 13 years.As a problem, there is the lack of economic resources to acquire more efficient work machinery, little expansion of the market, little diversification according to the line of dairy products, difficulty in acquiring sanitary registrations according to the species of each product, lack of skilled labor in La Joya de los Sachas to develop new, more efficient production processes and the development of new products.The main objective of this research is to design a business model under the Canvas methodology for the innovation of the product portfolio of the company "Quesería Jiménez", in the canton of La Joya de los Sachas.Finally, it was possible to identify 10 products according to the probiotic food line to satisfy the growing demand that exists according to people who are eating healthy based on products that generate nutrition and health.