Modelo de negocio Canvas para la empresa de eventos sociales, Tipichic_ec en la Ciudad de Quito, Provincia Pichincha, año 202

Abstract

Abstract: The purpose of this research was to apply the CANVAS model in the social events company Tipichic_ec in the city of Quito, so that before committing its resources, it has the guidelines for its management. In the investigation, an in-depth analysis of the CANVAS model was carried out, on which the proposed value proposition is based, a model that has been used successfully for the management of other companies in various sectors around the world. A survey was also conducted of 384 people from the city of Quito, which allowed determining the lack of a defined business model in current social event companies, and makes them vulnerable to not staying in time, for the fulfillment of the objectives, an analysis of the environment, competition, market, among others, was carried out, once the results were analyzed and the CANVAS methodology applied in the value proposal, it was determined that it is totally viable to be applied in the company Tipichic_ec, so begin its management with a view to growth and development.