Implementación del revenue management en Hotel Montecarlo

Abstract

Abstract: This research is a Revenue Management implementation plan for Hotel Montecarlo, located in the city ofIbarra.This wasdone through empirical researchbycollecting and classifying important information from the hotel files.Surveywas the empirical method used, where a sample was taken, tabulated anddemandanalysis was performed. Quantitative measurement methodology was used, which consisted of a comparative analysis of historical data of themainhotel management indicators such as occupancy, RevPar, ADR,whereproblems could be determined in sales, occupancy,rates,utility, among others.For the creation of the implementation plan,the research was informative documentary, which was based on ordering and systematizing available market information, historical records and management indicators,model templates were also created to implement the RevenueManagement. With the RevenueManagement the hotel will be able to offer its services to the right client, at the right time, at the optimal price, through the most convenient channel.