Diagnóstico de la gestión de comunicación interna y propuesta de estrategias para la Empresa ARCASTORE S.A. sede Quito-Ecuador

Abstract

Abstract: Internal communication is the integrating element for the good relationship between people, as well as for the proper functioning of each of the departments that make up a company or organization.This research work has the purpose of knowing and analyzing the internal communication of the company ARCASTORE S.A. belonging to the city of Quito and contribute with some elements and actions of continuous improvement for the internal communication of the company under study. For the present investigation, the starting point is the realization of a diagnosis at the level of internal communication as well as the existing work environment in the company, for this it is necessary to have a basic conceptual framework on communication in general and specifically in internal communication and then proceed with the collection of primary information, through the application of surveys and interviews to the company's personnel and its collaborators.