Análisis del impacto del COVID en las ventas, organización y digitalización del sector de servicios de los cantones Mira, Espejo y Tulcán para el año 2020-2021

Abstract

Abstract: The main purpose of this research project is to determine the analysis of the impact of COVID-19 of financial institutions and its impact on sales, organization and digitalization in the financial institutions of Cantón Mira, Espejo and Tulcán for the year 2020-2021. For the development of this research, the quantitative and descriptive methodology was used, in addition to the analytical and deductive method, since it will be based on theories, general concepts of administrative and financial type. For the collection of information, a survey was made to five managers of financial entities about how they faced the pandemic crisis and what actions they took regarding sales, organization and digitalization, where technology is highlighted as a tool of vital importance.