El Covid 19 y su afectación en las microempresas, sector comercio de la ciudad de Portoviejo en el periodo 2020 2021

Abstract

Abstract: The microenterprise commerce sector of the city of Portoviejo in the period 2020 - 2021, has been affected by the Covid 19 health emergency. Its level of affectation is mainly due to the lack of liquidity due to low sales and low customer attendance, consequently it also affects to the employability and sustenance of families. With the approach made to the microentrepreneurs, it was found that most of the microenterprises are traditional businesses and do not have an Internet presence. The investigative study was based on the diagnosis of micro-enterprises in the commercial sector of the commercial area of Portoviejo, where 115 micro-entrepreneurs were selected, to evaluate business behavior during the pandemic, where a percentage greater than 80% of micro-enterprises made unfortunate decisions, such as the reduction of wages and jobs, few managed to remain active despite the flexibility of schedules, the low income they received was only enough to subsist, and to counteract the effects, innovative strategies are proposed as an alternative solution for economic reactivation of microentrepreneurs in the sector.