Responsabilidad social empresarial como modelo de gestión en la empresa CEM LOJAGAS de la ciudad de Loja

Abstract

Abstract: This paper focuses its research on corporate social responsibility as a management model in the company CEM LOJAGAS in the city of Loja, with the objective of proposing an applicable management model framed in corporate sustainability using the deductive and analytical method, in turn, the methodology of prioritization of stakeholders was applied in order to identify, recognize and prioritize the main stakeholders that have greater relationship LOJAGAS. Based on this, the survey was applied, which allowed us to evaluate and know the perception that each stakeholder has regarding ten fundamental variables within CSR, such as corporate governance, strategy, structure and operation, economic performance, environmental performance, labor social performance, human rights social performance, community social performance, anti-corruption social performance, and anti-corruption social performance, social anti-corruption performance, and social performance of products and services, resulting in the conclusion that LOJAGAS does not apply formal CSR programs, so the proposal of a socially responsible model was designed based on strategic objectives, actions and policies that benefit its shareholders, employees, community, authorized distributors, and society in general.