La competitividad de las empresas del sector turístico de la ciudad de Manta en tiempos de COVID-19

Abstract

Abstract: Competitiveness is that characteristic that allows a company to differentiate itself from its competitors, generating added value for its customers. However, the COVID-19 pandemic revealed weaknesses in organizations to achieve this differentiation and growth in the market, as is the case of the tourism sector, which was affected by the mobility restrictions of the population. In this context, the objective of this study is to analyze the competitiveness of tourism sector companies in the city of Manta in times of COVID-19. For which, the methodology applied was descriptive, with a mixed approach; inductive and analytical-synthetic methods, where data collection was obtained through the application of a survey to a sample of 113 tourism companies in Manta and 136 tourists. The results show competitiveness problems in training and development of human talent, improvement of infrastructure and support from entities related or external to tourism. The study culminates with a proposal in which different strategies and activities are proposed to improve business competitiveness in Manta.