Impacto económico de la pandemia Covid-19 en las microempresas del sector de alimentos panificados en el periodo2020 y el primer trimestre del 2021 en la ciudad de Loja

Abstract

Abstract: The current economic crisis generated by the coronavirus disease (COVID-19) has had a significant impact on the countries in terms of their productive and business structure, presenting a series of negative implications in the productive sectors of all kinds, so that the sector microenterprise has been seriously violated. The evidence reveals that the bakery sector has been strongly affected. That is why the objective of this research work is to examine the economic impact that the pandemic has on microenterprises in the bakery sector of the city of Loja, to carry out a descriptive and statistical diagnosis and thus determine the current economic situation in order to propose strategies that promote its development based on research results. It is concluded that the microenterprises of the city of Loja need a reorganization in which they can generate well-paid jobs and in turn improve the profitability of the microentrepreneur.