Evaluación del Entorno Financiero Integral y la relación con la rentabilidad que genera la Empresa Ecuatoriana de Transportes S.A. ENETSA en la matriz y en las diferentes sucursales del Ecuador en el periodo 2015 - 2020

Abstract

Abstract: The general objective of this research is to determine the relationship between the Comprehensive Financial Environment and the profitability generated by the Ecuadorian Transport Company "ENETSA" in the parent company and in the different branches of Ecuador in the period 2015-2020. A methodology with mixed, field and documentary research was proposed, with a synthetic descriptive and analytical approach, and the survey and observation technique was established. The most relevant aspects of the evaluation of the comprehensive financial environment were possible liquidity problems, high indebtedness, low profitability in ENETSA, poor communication regarding the planning, objectives and goals of the company. It is concluded that there is a relationship between the comprehensive financial environment and the profitability of Empresa Ecuatoriana de Transportes S.A. since due to the fact that an optimal management of its financial and economic resources has not been carried out and due to the poor evaluation of the internal and external environment, it presents a low profitability to cover the operating expenses of the company. Among the recommendations, it is proposed to design a balanced scorecard to evaluate that the strategic objectives of the company ENETSA are achieving the expected results and improve internal control.