Modelo de marketing digital de 360 grados para la empresa Lenna Córdova Vivanco Agencia Asesora Productora de Seguros LCSEGUROS CIA. LTDA de la ciudad de Lojaen el periodo 2022.

Abstract

Abstract: Digital marketing is a set of strategies aimed at promoting a brand on the Internet. The main objective of the present work isto design a model of digital marketing 360 degrees that is adapted to the needs of the company LCSEGUROS CIA LTDA which allows to position the brand.In the research it was necessary to develop a theoretical framework of the basic concepts involved in marketing 360 degrees. In addition, to make a general diagnosis of the company, which will be used to look for strategies according to the needs that it has. Likewise, an explanatory methodology was developed with a qualitative approach, using the scientific method.An analysis of data was then conducted that demonstrated the clients' perception of the company. As a result, 60.90% of the population is interested in having information about the company. Finally, a proposal is made adapted to the needs of the company that allow to improve its internal and external communication with the application of strategies in digital channels and social networks. The present work ends with conclusions and recommendations.