Análisis del rendimiento financiero y propuesta de estrategias financieras de las Pymes del sector G, comercio al por mayor y al por menor; reparación de vehículos automotores y motocicletas de la Provincia de Loja en el periodo 2015 2020

Abstract

Abstract: This research focuses on analyzing the financial performance of SMEs in sector G wholesale and retail trade; repair of motor vehicles and motorcycles in the Province of Loja in the period 2015 - 2020, and based on the results obtained, propose financial strategies to improve their performance. For this, a descriptive - exploratory type of research was used, with quantitative approach, deductive method, and non-experimental design, of longitudinal character, collecting financial data from 34 SMEs of sector G in the Province of Loja, which present consecutive information during the study period, and with this we proceeded to apply financial indicators of liquidity, solvency, This made it possible to measure financial performance and, subsequently, to propose financial strategies, since it has been possible to identify that the SMEs in sector G in the Province of Loja have a low financial performance, so they should apply the proposed financial strategies, which will allow them to be more efficient and achieve a higher financial performance.