Diseño de un modelo de negocio sostenible, bajo la metodología CANVAS, para producir árboles frutales en la zona del Valle del Chota, Ambuquí , año 2021

Abstract

Abstract: Regarding the problem, it was determined that currently there is no model that allows achieving effectiveness and efficiency in the production of fruit trees. In this way, in chapter I a bibliographic foundation is developed, in relation to the study variables. Subsequently, in chapter II, the methodological aspect is developed to know the valid data of the study, for the development of a model and a CANVAS implementation plan, for which a documentary research design was applied, and a mixed combination approach, through the qualitative study in which the interview instrument is applied, and in the same quantitative way that allows a survey to be applied to the target market, in which all landowners and business owners recognize the importance of growing organic fruits. A diagnostic analysis was also carried out identifying the opportunities, threats, strengths and weaknesses that the project will face. Finally, the design of an implementation plan for the Canvas model is developed to produce fruit trees, benefiting the population.