Retos y oportunidades del turismo post COVID 19, cantón Lago agrio, provincia de Sucumbios para el año 2022

Abstract

Abstract: This research shows the most outstanding challenges experienced by tourism in the city of Lago Agrio after the passage of the COVID 19 pandemic, as well as the measures to be employed to promote recovery after the crisis. For the development of this work, a qualitative research with a documentary approach was carried out, based on primary and secondary information sources that provide data regarding the impact of the coronavirus on tourism; likewise, a situational diagnosis was carried out to determine the current situation of the canton, which facilitated the identification of favorable aspects and adverse circumstances surrounding the city in question. Thanks to the interpretation obtained after the application of qualitative tools for the treatment of information, it is concluded that the lack of planning in the tourism field minimizes the possibilities of reopening tourism in the city. Finally, an action plan was elaborated, with strategies aimed at the post-pandemic tourism reactivation of Lago Agrio district, within the framework of sustainability, and for the benefit of its stakeholders.