Modelo Canvas para la viabilidad de comercialización del servicio de mantenimiento, venta y distribución de baterías y sus repuestos de vehículos híbridos en Quito, año 2021

Abstract

Abstract: The hybrid vehicle market in Ecuador is growing, in 2022 sales rose 273%, and in this market, it was identified that the owners don´t know alternative specialized mechanical workshops to the commercial houses that provide them with confidence and guarantees for the repair of the system. hybrid, due to this need, the objective was to generate in the present work a Canvas Business Model to determine the viability of commercialization of the service of maintenance, sale and distribution of hybrid batteries and their spare parts for hybrid vehicles in Quito, 2021, through of the development of 4 chapters; 1. The Canvas Model's theoretical framework explains the 9 segments and applications. 2. Analysis of the automotive sector and market for hybrid vehicles in Quito. 3. Field study, which, through the mixed, quantitative, and qualitative methodology, determined the situation of the study population. 4. Application of the Canvas Model where its viability and value generation were reflected. Conclusions, recommendations were raised and as the main results, the business model and value it provides were determined, in addition, in Quito, there are no specialized workshops only on hybrid batteries and their components.