Análisis de las exportaciones florícolas en el Ecuador y su impacto en la balanza comercial durante la pandemia COVID 2019

Abstract

Abstract: The present investigation is focused on analyzing the flower sector of Ecuador, which corresponds to one of the main non-oil and non-traditional export productive sectors, which has been developing for about 38 years, mainly in the province of Pichincha and Cotopaxi, contributing positively to the trade balance, generating foreign currency inflows and employment. In the research carried out using the inductive - deductive method, a documentary approach and the application of an interview to flower companies, their current situation, their evolution before and during the COVID 2019 pandemic, the measures that were applied during the quarantine, the decisions taken to overcome the economic crisis and above all to know how the decisions of the different governments worldwide affected flower exports and their contribution to the trade balance of Ecuador, because within the measures applied, the temporary closure of borders at a global level, preventing the mobilization of flower products to their destinations, causing a reduction in the export of flowers.