Impacto del COVID-19 en los emprendimientos del cantón Zapotillo, provincia de Loja. Año 2020 - 2021

Abstract

Abstract: This research is dedicated to help the Zapotillo entrepreneurship by implementing new digital marketing strategies and adaptive proposals to the new demands of the country. Prior to the application of these new techniques to help entrepreneurs, we conducted a thorough investigation of Zapotillo businesses that were badly affected by the pandemic but found ways to prevail. For this research we used the exploratory study, which is described as a method that serves to conduct studies on a topic or problem that has not been previously investigated, for this we used surveys, which allowed us to know the reality of many businesses and how their high adaptability to this pandemic helped to maintain their profitability. After conducting the research and in brief words explain to entrepreneurs about the strategies that we have thought for them, they collaborated even more even with anecdotes which although they can not have a great weight within the research helped us to know some aspects that the surveys did not allow further supporting our understanding of the work environment they were going through.