Propuesta de estrategia de marketing digital para la Clínica de Heridas Quito Cía. Ltda.

Abstract

Abstract: Clínica de Heridas Quito is a health company specialized in the treatment of chronic wounds, with more than three years of experience in a market that until now had hardly been attended, the advanced cures that they carry out using specialized dressings and modern technology have given it high acceptance by its customers and has become a competitive advantage for the company. The accelerated growth of technology and the use of digital environments in recent years, even more after the COVID 19 pandemic, have allowed people to use the internet not only to entertain themselves but also to; share information, study, investigate, analyze, compare, choose, buy and even pay without having to leave their home, hence the importance of taking advantage of these digital environments as tools for marketing, also understanding that thanks to technology we are heading towards to customer-person marketing. The present investigation focuses on analyzing the marketing strategies that Clínica de Heridas Quito has in order to identify the reason for its low sales and present a proposal for innovation in marketing focused on the web and social networks to achieve brand positioning and increase its client portfolio in the city of Quito and its surroundings.