Diseño de un modelo de negocio bajo la metodología Canvas en tiempos de pandemia, para el restaurante Chicken Box, de la ciudad de Cuenca, 2021. Innovación del servicio

Abstract

Abstract: The purpose of this research work is to develop a business model under the CANVAS methodology, its importance lies in the fact that it allows the development and understanding of business writing, adding value to the organization and promoting the success of the organization. The previous analysis made it possible to determine the viability of the business proposal and define the necessary strategies to achieve success in the market and foster a competitive advantage that differentiates Chicken Box from other companies in the sector. For this, the study was carried out with a descriptive and exploratory approach, allowing information on the variables to be obtained independently, through the use of primary and secondary sources for the collection of data applied to the main actors of the company, added to theoretical, inductive and deductive methodologies, which allowed to determine the current model of the company and define a proposal through the CANVAS methodology.