Análisis del impacto del covid-19 en las ventas y digitalización de pequeñas y medianas empresas del sector servicios del cantón Azogues en el periodo 2020 2021

Abstract

Abstract: The covid-19pandemic was an event that forced many SMEs to innovate their production processes through the use of ICTs, since due to confinement this was the only way to continue operating, which had an effect on the business line. of these companies. For this reason, the objective of this research was to evaluate the impact of the pandemic on the sales and digitization of SMEs in the Azogues canton, through the use of surveys and interviews in the 2020-2021 period. The results show that the pandemic was beneficial for SMEs dedicated to the sale of consumer products and basic necessities, while SMEs dedicated to the sale and distribution of white goods and motorcycles were seriously affected due to the decline in their sales. Likewise, a large number of those surveyed experienced a low impact as a result of the pandemic, however, another percentage mentions that their productivity has decreased due to financial stress. Similarly, most of those involved were very willing to receive training.