Análisis siomiótico de los memes políticos publicados en Facebook e Instagram después de los debates presidenciales, caso de estudio: Elecciones de Ecuador 2021

Abstract

Abstract: The present research work, lies in the semiotic analysis of political memes published on Facebook and Instagram after the presidential debates, case study: Elections of Ecuador 2021, the overall objective was to determine the impact that political memes have on the population after the presidential debates, the methods used was qualitative, having a descriptive and exploratory type of research; as an instrument of analysis a content analysis sheet was used, the sample consisted of 50 political memes within the established dates. We can conclude that, based on political debates, humorous content can be created by transmitting information to the prosumer through an illustration, words or short descriptions, in such a way that the user can interact, comment and share, as well as encourage to know and create a position on a candidate. As a recommendation, for future research, social networks with more interaction in aspects of political memes should be taken into account, to create a more meaningful analysis, in this case our scope was limited, as we did not have much information on certain candidates.