Edugramers de la Comunidad Andina. Estudio de caso del impacto de las narrativas de Instagram para aprender y enseñar

Abstract

Abstract: Social Network platforms have grown significantly in recent years, and even more so since the start of the COVID-19 pandemic; The Instagram platform has generated a stir in its use, being one of the main and most used social networks worldwide and especially in the countries that make up the CAN. This study analyzes how the educational use of Instagram in university students and teachers has developed in Ecuador, resulting in requiring more training and knowledge on the part of teachers to positively implement an ideal education through digital platforms. especially from Instagram; In addition to exploring accounts of instagramers and edugramers from CAN countries, analyzing the educational profiles of each one. The results show that edugramers belong to generation Z creating quality content, while students do not prefer to generate educational content and use the Instagram platform for training. Identifying the narrative and educational elements of the most influential instagramers on the proposed topic. In terms of education, the learning process has revolutionized with the use of technology, generating a series of new challenges for professionals who have become edugramers, being essential instruments when it comes to learning.