Evolución de la TV local en Ecuador del siglo XX a la actualidad. Casos de estudio: Academia TV, Austral TV y Cañar TV

Abstract

Abstract: The television at the level of the Austro of the country initially arose with the vision of people or families who had to finance these undertakings and manage the respective operating permits. In the broadcasts of these media, programs with their own content were prioritized, which attracted the attention of local viewers, because the national channels had already positioned themselves with their varied programming with a more general approach. In this work, bibliographical research is included, but also field research, for which we visited the local television channels of Azuay, which is: Academia TV (formerly Telecuenca); and from Cañar: Austral TV and Cañar TV, with which it was possible to know the current situation of each channel. In addition, the corporate data of these media were determined. For data collection, interviews were conducted with each of the representatives of the media visited, to determine the programming content and time slots of each channel.