Plan estratégico para el desarrollo del ecoturismo en la parroquia Jimbura del cantón Espíndola, provincia de Loja, año 2021

Abstract

Abstract: The purpose of this research work is to propose a strategic plan for the development of ecotourism in the Jimbura parish through the development of strategies that allow the socio-economic sustainability of the community, to achieve the objective it was essential to determine the situational diagnosis and the Jimbura's tourism potential. The research has a descriptive and explanatory methodological approach, in order to identify the main characteristics of ecotourism and determine strategies for ecotourism development, which was obtained through tourists and the population of the parish, through the technique and instrument such as the survey, interview and focus group. After obtaining results of the investigation, a sequence of strategies has been elaborated, with respective points of execution that will help to take advantage of its resources, as a final point it was concluded that Jimbura has a great potential of natural and cultural resources, however , the lack of support from the parish GAD, the disinterest of the community, the deficient tourist promotion, and the lack of the tourist plant that provides tourist facilities to the visitor, hinders the tourist development of Jimbura.