Plan estratégico de comunicación interna orientado a mejorar la cultura organizacional en la Agencia de Cooperación Española en Ecuador a ejecutarse en el 2022

Abstract

Abstract: Internal communication is fundamental to proper functioning of organizations, and the main key to transmit to employees the institution's objectives, values and goals. The purpose of this research work is to diagnose and analyze the internal communication of Spanish Cooperation Agency in Ecuador, in order to know the current situation of the organizational culture, work environment and communication channels, with the main objective of designing and proposing communication strategies and actions to enhance the sense of belonging of collaborators, and thus contribute to the achievement of objectives proposed by the institution. To achieve the purpose of this project, a mixed methodology (qualitative and quantitative) was applied, making use of research techniques such as survey, literature review, participant observation, SWOT analysis and necessary communication coefficient, which allowed to know the reality of internal communication of the organization. Once the diagnosis was made and the shortcomings were detected, a communication plan was proposed, which will be of great value to the organization.