Planificación de comunicación digital para el reposicionamiento de marca de la agencia Luna Media Soluciones Comunicacionales

Abstract

Abstract: This thesis responds to the objectiveof constructing a digital communication plan for the brand repositioning of the agency Luna Media Soluciones Comunicacionales, a company located in the city of Sangolqui, canton Rumiñahui, and which due to its proximity to Quito also carries out operations in the capital. The research process has a theoretical basis that frames the great concepts of digital communication. Through the application of a mixed methodology, it was given way to the application of SEO, SEM, Social Media and interviews analysis techniques, which allowed to know the current state of the agenica, its needs and possibilities. The plan, built on the basis of a target audience, seeks to improve the performance indices and indicators of the agency s website and social networks, through innovative communication actions, which, together with a content proposal adapted to the agency s services, will increase interactions in digital media by 10% between October and December.