Análisis de la comunicación social media para las estrategias de contenido en las cuentas oficiales del GAD Municipalidad de Ambato, en el período 2021

Abstract

Abstract: The theses with the theme "Analysis of social media communication for content strategies in the official accounts of the GAD Municipality of Ambato, in the period 2021", had as a general objective: Analyze social media communication for content strategies in the official accounts of the GAD Municipality of Ambato, in the period 2021. Within the methodology, a descriptive and correlational investigation was implemented. The sample of the present investigation is finite because it can be counted, 600 surveys were carried out, the database of those who answered the survey carried out by experts from the Municipality of Ambato was taken as a reference. For the results, content strategies based on social media communication were designed for the official accounts of the GAD Municipality of Ambato, which generates faster and more effective official information, as well as faster transmission than other external communication sources that can misrepresent the information, the communication platform was created that has the indicators and easy handling of the same by the user and with direct connection to all our social networks.