Cambios en los patrones de consumo a partir de la pandemia por el covid-19

Abstract

Abstract: The objective of this work is to evaluate the current situation in which the studies of scientific publications on consumer behavior are found, starting from a systematic review related to the period 2015-2022. A bibliometric study was carried out using the VOSviewer software. The use of this methodology gave us positive and reasonable results on the bibliographic review taken from the WOS database. A total of 1,146 documents were obtained before and after the pandemic in order to analyze characteristics such as: their productivity trends, the context of their publications through the most cited articles, the most productive countries, and keyword analysis. As results, it was obtained that the context of research on consumer behavior changed and this for a single reason the presence of the coronavirus, at the beginning of 2020 the productivity of research tends to decrease due to this new topic due to the lack of information and data collection. The United States is the most productive country, with the largest number of published documents and this is due to its development and its contribution to I+D, which is 3.43% with respect to GDP.