Plan de marketing digital, para promocionar el potencial turístico del cantón Pindal, provincia de Loja en el año 2022

Abstract

Abstract: The present work was developed with the objective of knowing the current situation of the tourist potential of the Pindal canton, and in this way to propose a digital marketing plan, for which the tourist situation of the canton was analyzed, the state of the natural, cultural and tourist plant that it has, in addition, an evaluation table of attractions was developed, which allows knowing the most suitable for tourist development and can be promoted. To implement the proposal, it was essential to analyze the social networks and the website used for tourism promotion in this canton, in this case the website of the decentralized autonomous government of the Pindal canton was analyzed, and three social networks on the Facebook platform, which two of them are assigned to tourism and the other belongs to the cantonal GAD. This physical and digital analysis of the canton allowed the creation of strategies, with the respective tactics, that would contribute to the fulfillment of the proposed objective, which is the creation of a digital marketing plan to promote the tourist potential of the Pindal canton.