Plan estratégico para el manejo de contenidos para fortalecer el posicionamiento de marca de la empresa NIRSA a través de redes sociales, en el periodo septiembre diciembre 2022

Abstract

Abstract: NIRSA is considered one of the most important companies in the food industry in Ecuador, dedicated to the capture, processing and marketing of marine and aquaculture species, it is the corporate brand of the positioned Real food brand. The research work deepens and investigates the communication management of the company's social networks with the purpose of finding strengths and weaknesses in order to propose a plan, create strategies and different actions that allow meeting the organizational and communication objectives. For which, a mixed methodology was applied to: social media audit, content analysis, interviews with key actors; Results that allowed diagnosing the state of the company's communication management, showing that there are aspects to improve, for which a strategic plan is proposed for content management and thus strengthen the brand positioning of the company NIRSA S.A. through social media.