Propuesta de implementación para un restaurante - Marisquería con sazón ecuatoriana, en el sector Arguelles, Comunidad de Madrid, España, año 2022

Abstract

Abstract: In relation to the indispensable thing that is the consumption of food for the human being, the emergence or origin is given to the companies of restoration that are dedicated to the production and commercialization of food. Thus, the project is presented with the proposal for the creation of a restaurant - seafood restaurant with Ecuadorian seasoning in the sector of Arguelles, Madrid-Spain, which economically revolves around the catering company. The proposal is based on the application of the Canvas business model, highlighting aspects and strategies of location, organization, creation, marketing and financial economic evaluation. La Gaviota, (name of the enterprise) will stand out in the area for its varied seafood-based menu, and its mixed atmosphere that transports customers to a comfortable and pleasant area of connection with the Ecuadorian culture of the coastal region. The approach of the proposal allowed visualizing and evaluating the viability and feasibility of the creation of the enterprise in the area, taking into account innovative aspects and value with respect to customers, environment design, investment, profitability and sustainability over time.