Relaciones públicas en una nueva perspectiva de actuación con emprendimientos. Caso: ShoppingYa!

Abstract

Abstract: The appearance ofthe ventures that appeared or were enhanced due to the COVID-19 pandemic were numerous, however, many of them also went bankrupt. Those who knew how to adapt thanks to the use of web tools as well as social networks to communicate and extend a commercial strategy protected by them have prospered.Shopping Now! It is one of these enterprises that is in the process of becoming apymethanks to its commercial results, however, it still has shortcomings in effective communication with its clients and commercial strategies based on social networks that can be improved. This study analyzes its birth, environment, evolution as well as a proposal for a communication plan and commercial strategies in order to increase its results, as well as support its growth to achieve its transition to pyme.The web and analytical tools that are used are universally accessible through multiple platforms that don ́t represent additional expenses, which greatly benefits the economic coffers as well as the development of the business.