Impacto de la pandemia COVID- 19 en los emprendimientos en el sector de alimentos del cantón Quito, provincia de Pichincha, parroquia Reino de Quito año, 2020 2021

Abstract

Abstract: The covid-19 pandemic has generated a negative impact within the country's food sector, so no one was prepared for this disease of these dimensions. This document analyzes the problem of the impact of the COVID-19 pandemic on enterprises in the food sector of the Quito canton, Pichincha Province, Kingdom of Quito parish year, 2020 - 2021, in order to respond with the best strategies and thus these businesses can improve the economic situation. The results of the application of the survey to 63 enterprises show that the food sector was the most affected, where the employees had to resign themselves to the decrease in wages. In addition, according to analysis, several businesses went bankrupt and some of the ventures are trying to stay on their feet, this research seeks to strengthen the capacities of the ventures, identifying the best marketing strategies in order to know what can be done so that the businesses can survive after the coronavirus event.