Análisis de las exportaciones de pitahaya en el Ecuador y el impacto en la balanza comercial en la pandemia del COVID-19

Abstract

Abstract:Ecuador exports several agricultural products, one of them is pitahaya. The exports of pitahaya have increased over time and are currently growing due to international demand; however, due to the pandemic, several exporters and producers had losses, forcing them to implement customer-driven strategies to cope with the sanitary crisis and continue operating.The present research work was developed with the inductive-deductive method with a qualitativeapproach, since we will start from the period where the pandemic was born, and it is where we will begin our comparative analysis with the interview totwopitahaya exporters, through the structured interview technique, evaluating the impact on the trade balance.After interviewing two pitahaya exporters, it was determined that both yellow and red pitahaya are exported 90% to the United States and 10% to Asia; also, it was identified that a key factor is to have good relationships with producers and costumers, to cover the demand abroad at a good price, increasing exports and maintaining the positive trade balance of the pitahaya sector.