Diseño de productos turísticos innovadores con base al turismo religioso de El Cisne, Cantón Loja, año 2022.

Abstract

Abstract: El Cisnehas its main center of worship, the Basilica Nacional Nuestra Señorade El Cisne, where the sacred Image of the Virgin of the same name is located, this is the only place exploited as a source of tourism within the area, local authorities indicate that there are more tourist attractions, but they are not suitable to be considered as potential attractions. The parish has a natural diversity for being a rural area, having in its surroundings important places to implement innovative tourism projects. This research seeks to implement a new tourism project called Design of innovative tourism products based on religious tourism in El Cisne, Cantón Loja, year 2022. Important information was collected to highlight religious tourism, pilgrimage and its difference. Regarding the methodology applied, qualitative and quantitative approaches were taken into consideration to determine the level of acceptability of the proposal, concluding with an overview of acceptability by the people surveyed.