Modelo de gestión de responsabilidad social empresarial en la comercializadora Puerta del Sol

Abstract

Abstract: The practice of Social Responsibility in medium and small companies constitutes a strategic aspect in the economic and social performance of Ecuador since they create sources of work and various opportunities, taking a role in the process of productive transformation. The objective of this study is to know the degree of practice of Social Responsibility of theanalyzed company. The research that was developed was exploratory/descriptive, also with techniques such as the survey and bibliographic review. A diagnosis was made by applying the IARSE self-assessment tool, through a process of prioritizing its stakeholders to obtain information and data from the company related to the implemented and applied practices of social responsibility through the approximation with the company and its stakeholders. . It was determined that the marketer has not been implementingsocially responsible practices, and in the cases where it has been determined that it does, its contribution is very scarce. The application of the CSR model, established in the work, is proposed so that the Puerta del Sol marketer can improve its environmental, social and economic practices.