Diseño de un modelo de gestión y de competitividad para las microempresas del sector comercio del cantón Santa Isabel, año 2021

Abstract

Abstract: The objective of this research is to design a management and competitiveness model for microenterprises in the commerce sector of the Santa Isabel canton, considering as a reference the competitiveness model worked by the UTPL Business Observatory in 8 dimensions; The research was descriptive, the same one that seeks to describe the competitiveness model and its degree of reliability, for which a survey and interview were applied to 30 microentrepreneurs from the commerce sector of the Santa Isabel canton. The main results show that 20% of micro-enterprises have a very high level of competitiveness, 47% of micro-enterprises have a high level and 33% have a medium level of competitiveness, a situation that is worrying given that in a globalized economy, companies they must aspire to the highest level of competitiveness to be sustainable over time. Regarding the reliability of the model, the need to adjust the weights of the weighting matrix was observed, as well as the design of new questions in the dimensions of Strategic Planning, Environmental Management and Information Systems, and Accounting and Finance.