Análisis semiótico de los memes políticos publicados en Facebook e Instagramdespués de los debates presidenciales, caso de estudio: Elecciones de Ecuador 2021

Abstract

Abstract: The meme as an object of semiotic analysis has served as an instrument to complement a message, which can be massively disseminated on any topic, including politics. The main objective of this study is to determine the impact of political memes on the population after the presidential debates, through Facebook and Instagram. The methodology applied was the qualitative approach; the type of research applied was of an exploratory and descriptive nature, as an analysis tool the content analysis form was used with twenty questions and ninety variables, the sample consisted of a total of 51 memes. As a conclusion, it is highlighted that the most used resource in memes has been photography and color in the user's actions. The recommendation is to increase the number of data to be collected in future research to generate a comparison of different generations and their actions. A limitation in the research was the scope due to the small number of memes collected on the majority of candidates.Keywords:Politics, memes, semiotics.