Diseño de un modelo de negocios bajo la metodología CANVAS para las comercializadoras de compra y venta de repuestos automotrices en la ciudad de Loja en el año 2022

Abstract

Abstract: This project describes in detail and specific manner the design, development and evaluation of a business model based on the CANVAS methodology, for the commercialization of the purchase and sale of automotive parts in the city of Loja, which aims to integrate the trade of auto parts and automotive workshops. To do this, it starts by identifying the target market and its respective size, and with this proceed to check the existing needs of the automotive market and how they can be covered by the value proposition, being the development of a minimum viable product the necessary tool for the evaluation and validation of the value proposition, which consists on the implementation of a web platform with mobile adaptation, as a medium of intermediation for the systematized purchase and sale of auto parts, in which stores and garages interact in a transparent manner.