Evaluación de la calidad de los sitios web de las mejores empresas de Latinoamérica

Abstract

Abstract: After the covid-19 pandemic, several companies in Latin America transferred their services to web pages, from where actions are carried out connected to each other, with social networks, buying and selling activities, or payments. The purpose of this studyis to carry out an analysis of the use of the different elements and attributes of web pages in the countries of the Andean community such as Ecuador, Colombia, Peru and Bolivia, with the aim of knowing the scope of automation of web pages. web portals, how many people they have reached and the evolution continues in digital communication that is used on digital platforms. Web pages must have certain basic elements to rise in the ranking of search engines, such as the use of HTML language, ALT elements in images, backlinks, increased visits, loading speed, spam, use of social networks, titles, etc. url, metrics, among others. For this, an SEO audit of the aforementioned attributes is carried out, with the use of digital tools that extract this information, in the case of companies, these studies are used to analyze the competition and define communication strategies according to the needs of the users.