Recepción del cine ecuatoriano en plataformas streaming, caso ciudad de Cuenca

Abstract

Abstract: This study analyzes the reception of Ecuadorian cinema through streaming platforms in the city of Cuenca. The theoretical assumptions used are of a historical nature to address the history of cinema at an international and national level. Additionally, journalistic and institutional information was used to approach streaming platforms; and communication theories focused on reception studies as a basis for understanding the target audience. The methodology used was of a mixed nature and key instruments were applied: surveys, focus groups and interviews; film experts and citizens of the city of Cuenca. Among the main findings, it was found that there is ignorance and little interest in national cinema through streaming platforms and in other modalities.