Efectos de la pandemia del covid-19, en los modelos de negocio de los emprendimientos del sector de farmacia del cantón Santo Domingo de los Colorados, provincia de Santo Domingo de los Tsáchilas, año 2020-2021

Abstract

Abstract: The purpose of this research was to determine the effects of the Covid-19 pandemic on the business models of the enterprises in the canton of Santo Domingo de los Colorados. For this research a descriptive study was used to describe whether the enterprises applied a business model for its creation and thus identify what type of business model they applied, what tool they used to create the business model and those who did not apply a business model, and then use the quantitative approach through surveys to measure whetherthe effects of the pandemic were positive or negative for the sector's enterprises, seeking to know who was most affected. Finally, to propose a low-cost leadership strategy that is within the reach of all pharmacy owners in the canton and that will strengthen the most vulnerable businesses in the pharmacy services sector after the Covid-19 pandemic.