Diseño de un modelo de negocio a través de la herramienta Business Model Canvas para el emprendimiento socio productivo Área Pura , ubicado en el recinto Llacán, cantón San José de Chimbo, provincia de Bolívar, año 202

Abstract

Abstract:The objective of this research is to design a business model through the business model canvas, in the socio-productive venture "Pure Area". being It is considered a tool that allows, in a simplified way, to analyze and create business models, since thanks to this it is possible to visualize the strategic management of the yourself in a more effective way. The type of investigation that was used was the investigation non-experimental and descriptive with a quantitative approach, through which it was possible to collect and analyze significant data that helped meet the objectives and, in turn, better reach the conclusions. The subject population of study was the canton San Jose de Chimbo and its surroundings, belonging to the province of Bolívar. used a questionnaire of 15 questions and 121 surveys were carried out. The Business model Canvas or business model canvas, helps every venture to identify its weaknesses and to enhance their strengths; since, through this, the design, interpretation and implementation of business models in the clearest and most structured way possible.