Creación de un hotel temático LGBT

Abstract

Abstract: The purpose of this study is to create an LGBT themed hotel. This themed hotel will be aimed exclusively at the LGBT public, its main distinguishing feature being the fact that all its clients will be LGBT. In other words, the theme hotel will be an exclusive resort, throughout the year for the LGBT segment. The methodology was non-experimental descriptive; the methods used were analytical, synthetic, inductive and deductive. The research techniques were observation, documentary analysis and survey. The main result is that the feasibility of realization was determined with the market study and the financial feasibility with the financial study, which allows capturing a market opportunity that is not adequately attended, which results in an acceptable return for investors. new project. The conclusion reached is that the LGBT segment has a growing demand that is willing to pay a good amount of euros for each night of accommodation for an exclusive and luxury service.