Relaciones públicas en una nueva perspectiva de actuación con emprendimientos. Análisis de caso Sol online en la ciudad de Guayaquil año 2022

Abstract

Abstract: This research is based on the analysis of the Sol Online venture in the city of Guayaquil, year 2022. Here we apply the mixed methodology, in which quantitative and qualitative tools will be used. Semi-structured interviews were conducted with the owner of the business, as well as surveys of the entrepreneur's clients to take advantage of the feedback regarding the service and what lines of business can be implemented, an analysis of the entrepreneur's social networks was carried out to get to know their community. and the preferences of its clients, a quantitative analysis of the content of the year 2022 was also carried out to carry out a study of all the information that is measurable and generate statistics of the interactions of the enterprise with its public, for this an analysis of the week composed of Facebook and Instagram from May 2 to June 19, 2022 and with all this information to be able to implement an online and offline communication plan to improve the image of the business, boost the results, exposure and sales of the Sol online entrepreneurship.