Plan de marketing digital para comercializar los atractivos turísticos con potencialidad turística del cantón Espíndola, provincia de Loja para el año 2021-2022

Abstract

Abstract: The purpose of this research is to publicize the current situation of the tourist attractions of the Espíndola canton, whose objective of this digital marketing plan is to créate strategiesto promote themat the cantonal andnationallevel, seeking to improve tourist activity and their conservation, since the lack of promotion thatis given by the authorities is very little. To execute this digital marketing plan, first, the general data of the canton is established, in addition, the inventory of tourist attractions, analysis of tourist supply and demand, extracting a study of the tourist plant and the tourist profile to know the situation, current tourism in the canton, then the methodology used was descriptive, inductive and deductive, the methods to be used were quantitative and qualitative, then the market study was carried out where the research techniques were the survey and interview. To conclude, base don the information collected, the strategies were elaborated, to help promote the tourist places of the cantón.